Pop Out event results in increase in streams for Kendrick Lamar and featured artists
Written by ABC Audio ALL RIGHTS RESERVED on June 27, 2024
Kendrick Lamar‘s Pop Out event turned out to be more than a Juneteenth celebration. It was also a win for Kendrick and many of the artists who performed onstage.
Kendrick earned almost 61 million combined official on-demand U.S. streams in the three days after the event (June 20-22), a 31% increase over the three-day period before the show (June 16-18), Billboard reports. His song “Not Like Us,” which he performed a few times at the event, garnered 21 million combined streams in the three-day period following the concert, a 62% jump.
ScHoolboy Q, Jay Rock and Ab-Soul also saw some bumps in their streams in the three days after their onstage reunion with K.Dot, their fellow Black Hippy crew member.
ScHoolboy earned 4.3 million streams, a 31% increase. Jay Rock acquired a little over 1 million streams, up 45%, and Ab-Soul garnered 291,000 streams, up 44%.
Even Dr. Dre, who appeared onstage, saw his song “Still D.R.E.” jump 19% after the event.
Also seeing bumps in streams are Tyler, The Creator, Dom Kennedy and YG, who all took the stage during Mustard‘s part of the show: Tyler for “Wusyaname” and “Earfquake,” which he performed that day; Dom Kennedy for “When I Come Around” and “My Type of Party”; and YG, whose whole catalog saw a 35% increase in streams over the three-day period.
Mustard’s song “Perfect Ten,” featuring the late Nipsey Hussle, also saw a 127% rise in streams over the three-day period, up to 123,000.
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