Review aggregator Rotten Tomatoes seeks to end “review bombing” with new Verified Hot designation
Written by ABC Audio ALL RIGHTS RESERVED on August 22, 2024
The review aggregator Rotten Tomatoes has changed its ratings system.
Where formerly there was a Critics Score, based on an average of what professional reviewers had to say about a movie or TV show, as well as an Audience Score, there will now be a “Verified Hot” designation used instead of the latter.
A moviegoer’s review will only count if it can be verified that they bought a ticket to the particular movie — for now, only via its affiliate Fandango.
That said, the “Verified Hot” designation could also be used to show how audiences are reacting to so-called “critic proof” movies — that is, flicks audiences love but professional reviewers might not, like the Fast and Furious films.
The system could also combat so-called “review bombing” — that is, people trashing films they haven’t seen.
“On Rotten Tomatoes, fans love to consult our verified audience score, in addition to the Tomatometer critics’ score, when discovering new movies and deciding what they want to watch next,” said Amanda Norvell, SVP of direct-to-consumer services at Fandango.
She continues, “With the addition of Verified Hot, we are excited to celebrate and shine a spotlight on the theatrical films that fans have unanimously embraced and have taken the time to share their incredible moviegoing experience with other fans.”
Rotten Tomatoes also announced that the summer hits Bad Boys: Ride or Die, Deadpool & Wolverine, Fly Me to the Moon, Inside Out 2, Twisters and It Ends with Us are the first films to get the new designation.
Additionally, the company is retroactively adding the badge to more than 200 films going back to May 2019.
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